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Terms & Synonyms

Official WHO Definition

A continuous and adaptive process of gathering, organizing and formulating information into arguments to be communicated through various interpersonal and media channels, with a view to raising resources or gaining political and social leadership acceptance

and commitment (Water Supply and Sanitation Collaborative Council and WHO 2005).

Public support for or recommendation of a particular cause or policy. (Oxford Dictionary 2005)

Other Definitions


Interpretations and Explanations


Water Supply and Sanitation Collaborative Council and WHO (2005) Sanitation and Hygiene Promotion: Programming guidance.

Oxford Dictionary of English (2005). Second Edition. Oxford University Press

WHO Lexicon page (translations and examples)

See also

External Resources


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