Workspace - UNDP Partnership with Coca-Cola

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Interpretations and Explanations

Short Description

UNDP and Coca-Cola are exploring partnership opportunities in the area of (a) Youth Mobilization and (b) Water.

(a) The basic idea is to replicate the successful cooperation in Turkey (Life + Initiative)


(b) Coca-Cola has a vital interest in water-related issues, and is committed to invest into Social Responsible Activities. A Coca-Cola Global Water Initiative has recently been established by Coca-Cola Company (Atlanta), and the Eurasia, Balkans and Middle east Division (EMED) intends to work with UNDP towards a Water Stewardship Project.

Background Information on Coca-Cola

The Coca-Cola Company

In the nearly 200 countries where it does business, the Coca-Cola system celebrates a tradition of giving back to the community. It partners with a variety of organisations to create and support activities to make a visible difference in the lives of people. Whether providing financial contributions, awarding scholarships or supporting employee volunteer efforts, the Company is able to reach out to a diverse range of families and communities across the globe. Coca-Cola has launched a new framework for long-term, sustainable business success—"Our Manifesto for Growth"—which underpins the Company’s commitment to the sustainable development of the communities it serves. This commitment is clearly reflected in Coca-Cola’s Citizenship Report 2004.



Coca-Cola's Approach to Water Management

Presentation by Dan Vermeer, Director, Global Water Initiative, The Coca-Cola Company, at International GEF-IW COnference Salbador/Brazil, 24 June 2005 (Private sector perspective on watershed protection efforts and partnerships of The Coca-Cola Company).


Doc-file:



The Coca-Cola Company’s global activities on Water Issues

Although water is abundant in many parts of Vietnam, more than 40 percent of the rural population does not have access to a safe drinking water supply. Moreover, water is often polluted by poor environmental conditions. In 2004, The Coca-Cola Company partnered with UNDP to launch the "Clean water for Communities" initiative. In its first year, the project provided water tanks to 180 needy households and additional water facilities to local schools and clinics in rural communities in six provinces, benefiting thousands of local people. The program also aims to help build the long term capabilities of communities to address their water needs, through ongoing education and the formation of local groups.

The operations of the Coca-Cola System in the Indian state of Kerela was suspended in March 2004 following accusations that it was withdrawing water in a way that negatively impacted local water supplies. The court ruled in 2005 that the non-renewal of license was not justified. The Coca-Cola Company has initiated partnerships to establish local rainwater harvesting in its plants and the communities it serves. The Coca-Cola Company now has rainwater harvesting in more than 80 percent of Company-owned bottling facilities in India, returning a significant amount of water to local groundwater systems.

Coca-Cola & UNDP Partnership in response to Tsunami:


For other Water and Environment related initiatives outside the region see also this file:



The Coca-Cola Global Water Initiative

The Coca-Cola Company initiated a comprehensive global water risk assessment- a highly detailed study of water issues at local, regional and global levels- to help build a clear understanding of water related issues facing its business. The Coca-Cola Company used this assessment as a foundation for collectively developing tailored water solutions with its operating groups and bottling partners.

The solutions include the following:

  • Operational excellence in managing water resources throughout the manufacturing lifecycle
  • Technological innovation to identify and implement breakthrough water technologies, and
  • Community and watershed partnerships to work together with other stakeholders to address pressing local water resource challenges.



The Coca-Cola Company’s Water Stewardship Project in Eurasia, Balkans and Middle-East Division

Rationale for a UNDP RBEC/Coca-Cola EMED Water Partnership

The Coca-Cola Company has identified water as a prioritized key area of concern to both its business and society.

The Coca-Cola Company believes that its first priority is to constantly improve its water resource management, and to produce high quality products as efficiently as possible. The Coca-Cola Company has focused efforts to identify new technologies that can reduce its water use, improve water quality, treat wastewater, and reduce its environmental impact.

Water scarcity is one of the most urgent global challenges. One-third of the world’s population already lives under water-stressed conditions, a figure predicted by UNEP to rise to two-thirds by 2025. Approximately 20 percent of the world’s population does not have access to safe drinking water, leaving them vulnerable to disease and food insecurity. In addition, almost half of the world’s population lacks adequate sanitation, which directly impacts human health and environmental sustainability.

The UN Millennium Development Goals aim to decrease by half the proportion of people without access to safe water and sanitation by 2015.

The Coca-Cola Company believes that it has the responsibility and opportunity to invest in the sustainability of the critical resource of water, and doing so will produce real benefits for both the Company and the wider world.

To achieve this vision, The Coca-Cola Company is committed to:

  • being the most efficient industrial water user among peer companies,
  • helping to enable access to clean drinking water in underserved communities where we operate,
  • supporting the protection of watersheds in water-scarce communities where it operates,
  • helping mobilize the international community around global water challenges.


Towards a partnership between Coca-Cola and UNDP in the region

The Eurasia, Balkans and Middle East Division (EMED) of The Coca-Cola Company intends to work with United Nations Development Programme (UNDP) to develop and implement partnership projects to serve to the targets described under the framework of UN Millennium Development Goals.

Coca-Cola EMED, is considering to commit a significant financial contribution, in a partnership project to be designed and implemented jointly by UNDP RBEC and Coca-Cola EMED.

UNDP is expected to provide a significant financial contribution to the partnership in line with its program duties to serve the targets described under UN Millennium Development Goals and provide relevant collaboration of United Nations Environment Programme (UNEP) and other government/ non-government and international organizations where appropriate in design of the project.

The design of the partnership is expected to be built on issues like Provision of drinkable water to the most vulnerable communities, improving watershed discharge capacities of the plants and local administrations, addressing issues of water reserve reductions, improving the production quality standards to the highest levels possible to ensure reduced use of water during production, ensuring the provision of best quality products hygienically, share of best practices and lessons learned to other industries to increase the impact, and other priority areas to be defined, based on the Global Water Initiative of The Coca-Cola Company and other relevant studies of United Nations.

(Source: Dr. Kadri Ozen, Coca-Cola, Eurasia & Middle East Division, Public Affairs and Communications Manager, Tel: +90.216.556 2230 / Mob: +90.533.273 4750)

The United Nations, UNDP, and Coca-Cola

Global level

Coca-Cola has undertaken a number of partnership projects with UNDP and other UN agencies in across the globe. These include:

Vietnam: Coca-Cola and UNDP signed the "Clean Water for Communities" agreement in June 2004. The project is designed to improve access to clean water in several rural areas, by promoting community action and access to clean water through self-help groups.

Lebanon: The "Go Green 2003" project focuses on increasing environmental awareness and encouraging corporate social responsibility. The project was implemented in partnership with Coca-Cola Middle East, with the support of UNDP and the Ministries of Agriculture and Environment.

Malaysia: The "e-learning for life" pilot project was launched in March 2002, in partnership between Coca-Cola and UNDP, to help bridge digital divide in Malaysia.

Africa: In a three-year agreement with the Coca-Cola Africa Foundation, UNAIDS is co-ordinating the efforts of Coca-Cola Africa and its bottling partners to support AIDS education, prevention and treatment.

Asia: In the "Empowering Communities to meet water and sanitation needs sustainably in the recovery of selected tsunami affected countries" partnership between Coca-Cola and UNDP, UNCDF, UNICEF, and UNHABITAT, Coca-Cola pledged US$10 million to relief agencies and worked with them to provide victims with basic necessities in this project.



On-going joint activities in Europe & CIS

UNDP Turkey and Coca-Cola EMED –The "LIFE +" project

In the RBEC region, a successful partnership between UNDP and Coca-Cola has been concluded which is expected to bring a significant and positive impact to the lives of youth through the LIFE + Project (see Annex 1 for more details). In brief, the LIFE + Project has the following characteristics:

■ The Project supports youth in developing innovative approaches to improve living conditions in urban areas.

■ The primary direct beneficiaries are members of the Local Agenda 21 youth platforms in 75 cities, the representatives of the Local Agenda 21 National Youth Parliament, and other youth organisations in Turkey. Ultimate beneficiaries include other residents of cities where "best practice projects" are implemented.

■ Each year, selected "best practice projects" are provided with financial support up to US$100,000. By the end of this Project, approximately 100 "best practice projects" in five years will have benefited from the support.

■ UNDP’s country office in Turkey is responsible for overall project formulation and management, including negotiations with the stakeholders and partners. UNDP financially contributes to the project, performs contracting, monitoring, reporting, and other administrative functions, and takes part at "best practice projects" selection meetings.

See also:



Croatia

  • Started discussing joint project with Coca Cola, along lines of the Hayata+ project developed in Turkey, joint brainstorming session between UNDP, CC (both bottlers and the company), and their marketing/PR agency to be called (some delays because of restructuring/labor issues that the company is dealing with at present)
  • whatever activity will be decided on would be framed in such a way as to mobilize CC's expertize in marketing & communications.
  • Two possible general topics: water and youth employability/entrepreneurship.

(Heidi Eterovic heidi.eterovic@undp.org)


Georgia

  • Joint proposals for Samtsxe-Javakheti region being drafted; include improvement of irrigation systems, support to the creation of water users association and restoration of Khantchali lake.
  • No draft proposals available yet; attached are possible projects on irrigation in SJ with rough estimations.
  • One proposal from one of the NGO's (for GEF submission) regarding Khanchali lake restoration

(George Gaganidze george.gaganidze@undp.org)


Kyrgyzstan

  • Coca-Cola Bishkek rather passive in participating in development projects; didn't participate in recent private sector mapping survey. Possibly with more high level message (e.g. regional office in Turkey) initiatives could be launched at local level
  • But: great potential for effective UNDP-Coca-Cola partnership in various fields - the standard set already run by Coca-Cola in the other countries of the region (youth initiatives, education, environment, HIV-AIDS etc) and in the water issues in particularly.
  • Although big players - ADB and WB - running huge water projects, water problems still remain crucial for Kyrgyzstan due to a weak water supply infrastructure (irrigation and drainage systems), poor access to drinking water and unequal water distribution which causes various internal and cross-border conflicts at the local level.
  • Another idea can be linked to Local Agenda 21 that we're now thinking about to introduce in Kyrgyzstan: Coca-Cola funds could be a good puzzle to this also.
  • yet another steam could be promotion of local handicrafts - the Government recently started putting more stress to the issues of promotion the Kyrgyz handicrafts which are of amazing quality but have quite limited access to external markets.

Nuria Choibaeva (nc@prp.undp.kg)



Macedonia

  • UNDP met with CC during the GSB mission
  • potential areas of partnership in Macedonia – both water issues and youth related would be much relevant:
    • water issues: The current state of water supply systems at local levels is calling for urgent reconstruction, the water supply is the priority to most of the municipalities. This has been proved through our past interventions whereby lot of municipalities applied with that type of small scale proposals – to build the w/s systems at certain standards. Our advantage is that we have implemented different projects supporting small scale investments of priority for municipal development, thus we have already built capacities, networks, procedures to smoothly implemented such assistance.
    • Youth related interventions: Fact that the 44% of unemployed are aged up to 30 year indicate the severity of the problem for the unemployed youth. Therefore, what can be offered for partnership with CC is some of our current work – basically the active labor market measures targeting the youth. These cover the following: a) internship program for highly educated youth within local private sector; b) targeted vocational training for youth to match the labor market needs; c) self employment and start ups support for the youth to deal with the lack of entrepreneurial skills (including training on business skills and techniques, communications, problem – solving, flexibility, team-working, CV preparation, interview skills, along with support to specific business ideas). Not to mention that UNDP projects have excised these interventions, we have developed knowledge to easily avail to and target areas/industries of particular CC interest.

(Matilda Dimovska, Matilda.Dimovska@undp.org)



Moldova

  • Coca Cola in Moldova not very active.
  • Water-related issues are in improving the access to quality water in communities through PPPs (safe drinking water in rural areas is a major issue in Moldova)



Romania

  • UNDP just signed cost sharing agreement with Coca Cola Romania (25,000 USD): In Romanian, broad lines are:
    • the Coca Cola will co-finance the international water projects under the SGP programme. The money will be disbursed through UNDP CO and managed according to the UNDP and SGP rules and regulations.
    • according to the SGP strategy for Romania, this year we will have a separate allocation of money under the SGP for water related projects and this is were Coca Cola will contribute. The announcement was made public but again in Romanian language.
    • one representative from the Coca Cola will take part in the evaluation panel that is normally organized under the SGP programme. The dateline for submitting proposal is 28 of February and the selection will take place around 30 of March.
    • As geographic focus, the eligible areas fall under the normal eligible areas for Romania under the SGP programme (Maramures, Bistrita Nasaud, Suceava, Neamt, Harghita, Mures, Cluj, Salaj, Bihor and Satu Mare counties, Galati, Braila, Tulcea and Constanta counties, Caras Severin, Mehedinti and Hunedoara) plus the Danube Green Corridor.
    • More on results, selected projects, how the partnership is going we will have around 30 March when the selection process will take place.

  • Important step for UNDP Romania's environment unit to co-fund Water Projects under the SGP programme; common call for proposals just launched: http://www.undp.ro/environment/sgp.php
  • Also discussing with CC other possible project ideas (environmental training for private sector employees, waste management/waste collection etc) but the company has limited funds for this types of activities in Romania so a regional agreement will be more thank welcomed and we can provide you with projects outlines if needed.

(Roxana Suciu)




Serbia and Montenegro

  • Opportunity for partnership in the area of environmental protection, more specifically, recycling of PET packaging (plastic bottles):
    • There is no processing plant in Serbia for the recycling of PET waste back into PET granules, being the basic input for the production of PET bottles. PET waste is being dumped away without any (or insignificant) recycling. It is not being separated from other waste (one exception being a small German company which collects this from three municipalities in Eastern Serbia and then exports it to Germany for processing into granules that can be used again in the value chain)
    • Coca Cola might be able to support a project which would aim to address this issue from a number of angles (roma cooperatives engaged in waste "scavinging" to start separating PET waste - bottles). They may not need to establish a processing plant in the country since the collected waste can be exported. Would be interesting to have Coca Cola invest into a new processing plant in Serbia as a GSB-type project



Turkey

(A) Hayata-Arti: see above and attached document:


(B) Water:

  • Common goals of UNDP and Coca Cola: provide safe water to vulnerable groups, in case of Turkey search for opportunities with which we can actually contribute to reach MDG 7.
  • Katalin Zaim shared some info/pictures with the CC representatives "to show them the realities".
  • Main focus also on poverty alleviation, i.e. project ideas, which would bring a significant impact for people who are living w/o water, electricity and sanitation facilities. there are Turkish villages, which not only do not have clean water access but no canalization is available as well. Due to these un-hygienic conditions, malaria is another serious issue among these communities.

(Source: Katalin Zaim)

Potential future cooperation on water-related initiatives

Besides plans to replicate the successful UNDP-Coke cooperation under the Hayata+ (Plus to Life) initiative in Turkey, discussions are focusing on potential joint water-related intiatives on national and regional level.

Objective and Scope of the regional UNDP-Coke partnership

The partnership involves UNDP RBEC and Coca-Cola EMED. The partners will cooperate in the design, implementation, and financing of a regional water programme in countries that fall within the geographical coverage of both organisations. To start with, Coca-Cola and UNDP are looking to focus on five to six pilot countries where both organisations have relevant presence and experiences: Azerbaijan, Croatia, Kazakhstan, Romania, Serbia-Montenegro, and Turkey. In the future it is possible that the partnership could be expanded to include other countries in the Europe and CIS region as a next steps, potentially including: Albania, Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Georgia, Kazakhstan, Kyrgyzstan, the Former Yugoslav Republic of Macedonia (hereafter "Macedonia"), Moldova, Romania, the Russian Federation, Serbia-Montenegro (including Kosovo), Tajikistan, Turkey, Turkmenistan, Ukraine, and Uzbekistan.

The regional water partnership between Coca-Cola and UNDP reflects the alignment of the corporate interests of both partners. Particular emphasis will be placed on increasing access to safe drinking water, improving industrial/commercial water resource use, and advocacy around regional water issues.

The envisaged partnership will have the following features:

■ A five-year time horizon, with a strategic set of activities focusing on tangible results and sustainable solutions to water challenges, along with the possibility to extend the partnership thereafter;

■ A regional partnership that is based on, and fully reflects, national/local priorities and implementation on the local level;

■ Annual funding of up to US$1 million over five years by Coca-Cola; and

■ Significant UNDP financial and non-financial contributions, particularly in the area of project design and implementation (including monitoring and evaluation).

The ultimate beneficiaries of the Regional Water Partnership will be:

  1. communities that are currently without access to quality water; and
  2. Peer companies who will learn from best practice water uses and ultimately contribute to better commercial water resource use.




(A) Projects (ongoing or new) directly related to MDG7 (Access to Safe Water)

These relate to projects and interventions which increase "Access to Safe Drinking Water to Improve People’s Lives" with a specific focus on improving the quality of local water service delivery, particularly to households and in rural areas.

Five to six focus countries have been identified by Coca-Cola EMED and UNDP RBEC for the first year (pilot phase), due to overlapping strong presence and available financial and human capacities of Coca-Cola and UNDP. These are: Azerbaijan, Kazakhstan, Turkey, Romania, Croatia, and Serbia-Montenegro. Notwithstanding, prior to confirmation of same, the following information are deemed critical:

■ reliable statistics

■ available local capacities

■ country office interest

■ UNDP outreach/networking available

■ links to ongoing capacity development initiatives


Once the above information have been collected and validated, a needs assessment will be carried out to identify barriers to access to clean drinking water as well as other related challenges. This activity will be supported by the following:

■ preparing local action plans;

■ undertaking local capacity development for project implementation through small grants and technical assistance; and

■ project formulation, which may focus on (among others): education, community engagement, innovative environmental solutions, industrial capacity, and local entrepreneurships.

The project may be leveraged by UNDP existing expertise in promoting sustainable local development.



National / local level

(1) Local Agenda 21/Capacity 2015: Training programmes for local officials

UNDP has extensive experience in helping national and local governments to achieve sustainable development and operationalise the MDGs at the local level. The Local Agenda 21/Capacity 2015 programme, which has been active in virtually all of the designated pilot countries, possess particular experience in this respect. In this way, UNDP emphasises: awareness raising, supporting governments in fulfilling commitments and establishing monitoring mechanisms, facilitating local situation assessments, and capacity development for participatory planning, project formulation, implementation and monitoring (see Annex 4 for more).

Two training programmes for planning and development for local governments which Coca-Cola could potentially support include the following:

■ Leadership training courses, which help local leaders and institutions to develop the capacities needed for more effective water resources management.

■ Public private partnerships trainings for local authorities, to provide the managerial and technical guidance needed to outsource the provision of municipal water and sewage treatment services to private (or NGO) sector providers.

(2) ........(to be determined at Istanbul meeting)



Regional Project Ideas

(ii) Integrated land and water management in the Tisza River Basin

This pilot project is an integral part of the larger UNDP/GEF project "Establishment of Mechanisms for Integrated Land and Water Management in the Tisza River Basin". It emphasises designing, implementing, and evaluating community-led activities that promote sustainable development through integrated land and water management practices in communities in a number of selected pilot countries in the Tisza River Basin (including Romania, Serbia and Montenegro, and Ukraine).



(B) Good practices in industrial water management - upscaling/Replication of TEST-approach

To learn more about TEST (Transfer of Environmental Sound Technology) visit the Danube-TEST Project page and look at the Final Evaluation Report.


This component focuses on helping companies in the Danube River Basin to improve commercial water use by replication and scaling up a successful pilot project on the "Transfer of Environmental Sound Technology" (TEST). This UNDP/GEF project (implemented in 2001-2004) demonstrates to the industries of five Danubian countries (Bulgaria, Croatia, Hungary, Romania and Slovakia) that it is possible to comply with environmental standards while maintaining (or enhancing) their competitive position. (Please see annex 3 for detailed description of the TEST model.)

Besides scaling up in the five Danube pilot countries (which may be particularly interesting in terms of "quick wins"), the suggested countries for replication of the TEST approach include Bosnia-Herzegovina, Moldova, Serbia and Montenegro, Turkey, Ukraine, and possibly Slovenia and other Western Europe countries. In this context, Coca-Cola could act as a "champion" for the TEST approach, spearheading outreach to and lobbying for inclusion of other peer companies


A concrete example: Danube-TEST

The Regional Water Partnership could be embedded into an overall GEF-project focusing on the above objective, but for en extended geographical scope (including the Danube River, Black, and Caspian Sea riparian countries). This would facilitate the anticipated mobilisation of GEF funding in the range of US$ 3.5 million. This project would be two-staged:

■ A preparatory stage would reach agreement on the final deliverables from a GEF full size project (FSP). The activities under this phase would heavily depend on co-funding from Coca-Cola (and other partners); the total amount would include an estimated GEF contribution of US$ 500,000.

■ The following implementation stage would review and codify the best lessons from the GEF Project “Transfer of Environmentally Sound Technologies to Reduce Transboundary Pollution in the Danube River Basin�?, and transfer these to the riparian countries of the Danube, Black Sea and Caspian Programmes in order to reduce stresses on, and improve the environmental status of, these three water bodies.

Since a similar project is already on-going in the Dnipro River Basin (in the Western CIS region), Coca-Cola’s possible cooperation on TEST in Ukraine (and Russia and Belarus) would ideally be sought within that framework.


Why Replication of Danube-TEST?

  • Successful project to sensitize and guide industrial companies in the Danube River (5 pilot countries) to introduce Cleaner production (EMA etc.) to achieve (a) increased productivity with (b) less environmentally problematic outputs (higher environmental performance)
  • First Pilot Project phase terminated end 2005 --> The Danube-TEST Terminal Evaluation Report suggests replication and upscaling in or beyond the Danube Basin. - High potential for financing partners (grants and possibly loans)
  • A Replication Strategy, along with a on-line guide and a publication, are currently being produced.

see also Project Description and Publications from the first phase Danube-TEST:

Danube-TEST Terminal Evaluation Report


Increasing Productivity and Environmental Performance: An Integrated Approach (pdf)



See also recent EST-event in Dubai: http://www.estshowcase.com/



(C) Advocacy and communication

This relates mainly to knowledge management initiatives and possible joint publications. Potential examples here include:

■ Support for, and awareness raising around, a regional launch of UNDP’s 2006 Human Development Report, which focuses on the links between development and water. This HDR is scheduled to be launched in October.

■ A regional human development report on regional water issues

■ Devoting a special issue of the UNDP/London School of Economics regional Development and Transition newsletter to regional water issues.

■ Publications, Guidebooks, etc. intended to codify the best practices behind the successes of the 15 year experience and cooperation between UNDP, the Danube countries, and the Interstate Commission for the Protection of the Danube River (ICPDR) in the Danube Regional Project.

■ Water-Knowledge Fair: ...JAFAR...

Possibly some targeted joint research activities could be thought of; aligned with:

  • drafting-process towards a UNDP Regional Water Strategy (2006)
  • HDR 2006 on Water (HDRO's reserach and assessment activities)



PARTNERSHIP STRUCTURE AND MODALITY (DRAFT)

Management Structure

The following issues should be discussed during the Istanbul March meeting with regard to the joint regional water initiative:

  • Horizontal and vertical management (implementation, coordination and management, establishment of Project Steering Committee, etc.)
  • Technical capacities
  • Country level capacities
  • Local partnerships
  • Monitoring and reporting
  • Timeframe for next steps and implementation
  • Additional issues as identified


Resources and Funding

The following issues should be discussed during the Istanbul meeting:

  • Co-funding
  • Matching funds
  • GEF resources
  • Cost-sharing of community grants projects
  • 3rd party local contributions
  • UNDP resources and funding
  • Additional issues as identified



Meetings / Timeframe

UNDP and Coca-Cola, Istanbul 14 Oct 05

  • Ahmet Bozer, President of Coca-Cola/EMED (Eurasia and Middle East Division)
  • Cumhur Karci, Director of EMED Technical Affairs Department
  • Kadri Ozen, EMED Public Affairs and Communications Manager
  • Kalman Mizsei, Director UNDP/RBEC
  • Jakob Simonsen, RC/RR UNDP Turkey

Outcome:



UNDP Turkey and Coca-Cola, Istanbul 20 Jan 06


UNDP/RBEC, Bratislava Regional Centre, UNDP Turkey and Coca- Cola, Vienna 24 Jan 06

Kadri Ozen (Coca-Cola), Hansin Dogan (UNDP Turkey), Lovita Ramgutee (RBEC NY), Ben Slay, Karolina Mzyk, Juerg Staudenmann (BRC)

Outcome:


Presentations:



Country Office Response to short survey about Coca-Cola's intervention's:



Regional RR Meeting, Amsterdam 05/06 Feb 06

Regional meeting of Res. Reps., including presentation by Coca- Cola on UNDP/Coca- Cola partnership


UNDP and Coca-Cola, Istanbul 15-17 March 2006

Meeting in Istanbul between Coca- Cola and UNDP RBEC/Bratislava Regional Centre/country office Res. Reps to discuss background/concept paper and come up with a Partnership Strategy decision, and a vision on the way forward.

Outcome Summary:

The parties agreed on the three components and put some more meat on the bone. One exception is to remove "the needs assessment" activity from the first component and leave that decision to country representatives of Coke and UNDP to prioritize areas to focus on. There will be three sub-committees providing guidance on the implementation of those components, which will be ideally established in three different sub-regions with the participation of technical persons from two-three neighbouring countries. This way, the transport costs would be minimalized. On top of this there will be a steering committee consisting of three Coke and three UNDP representatives to provide overall guidance on the implementation of the project.

On the financial side, Coke talks about USD 1 million contribution per year. However they urgently need an official agreement to allocate those funds from their seperate accounts. Therefore one target is to make an MoU by the end of March, which will hopefully be signed immediately. A communitaire which will be produced -again by the end of March- will include detailed information on the project concept, presentations made in Istanbul, links to resources etc.




References

- UNDP Partnership with Coca-Cola WHO-Lexicon page (translations and examples)

See also

Workspace - UNDP Partnership with Coca-Cola

External Resources

Coca-Cola company Homepage: http://www2.coca-cola.com



Coca Cola Focal Points

The focal points for Coca-Cola Country Offices are listed below. Technical Department and Public Affairs and Communications Department are leading this initiative on behalf of Eurasia and Middle East Division (EMED). So pls keep focal points of both functions copied in your correspondence with our Country Offices that are relevant to you and please always keep the listed HQ focal Points cc'd.

EURASIA AND MIDDLE-EAST DIVISION HEADQUARTERS
Kadri Ozen, Public Affairs and Communications, kozen@eur.ko.com
Ismail Alcin, Technical Department, ialcin@eur.ko.com
Ulker Tokgoz, Technical Department, utokgoz@eur.ko.com
Kerem Alikasifoglu, Technical Department, kalikasifoglu@eur.ko.com
Sebastian van der Vegt, Public Affairs and Communications, svandervegt@eur.ko.com
CROATIA
Sandro Baricevic, Public Affairs and Communications, sbaricevic@eur.ko.com
George Droumev, Technical Department, gdroumev@eur.ko.com
KAZAKHSTAN
Serdar Erdag, Technical Department, serdag@eur.ko.com
Arystanbek Nurmakhanov, Public Affairs and Communications, anurmakhanov@eur.ko.com
ROMANIA
George Droumev, Technical Department, gdroumev@eur.ko.com
Valentina Baicuianu, Public Affairs and Communications, vbaicuianu@eur.ko.com
TURKEY
Ebru Bakkaloglu, Public Affairs and Communications, ebakkaloglu@eur.ko.com
Canan Kestane, Technical Department, ckestane@eur.ko.com


Attachments

 Hayata Arti prodoc final Turkey.doc  Coke Lunch Presentation Brazil 24Jun05 vermeer.ppt  COCA-COLAs Water Management Approach.doc  Coca Cola signed PD Tsunami.pdf  Examples of interesting partnerships by CC in water related projects.doc  Hayata Arti prodoc final Turkey.doc  Existing partnership CO and COCA COLA CO responses Jan06.doc  Geo - Irrigation projects in Samtsxe.doc  Hayata Arti prodoc final Turkey.doc  Danube-TEST Introducing EMA At Enterprise Level - Methodology and Case Studies from Central and Eastern Europe.pdf  Danube TEST Projectbrief.pdf  Danube TEST 4 pager.pdf  Minutes Coca-COla and UNDP Istanbul 14 Oct 05.doc  Minutes BRC-Coca-Cola Vienna 24Jan06 final.doc  Hansin - Hayata Plus to Life Turkey Concept.ppt  UNDP-presentation CocaCola 24Jan06 BenJuerg(2).ppt  PPP training E&CIS short Jan06 Milan Chrenko.doc  Existing partnership CO and COCA COLA CO responses Jan06.doc  Undp-coke comminique.FINAL.doc  Examples of interesting partnerships by CC in water related projects.doc

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